We’re on a mission to ignite positive change in people and our planet through the humble sock—and beyond.
An Endlessly Purposeful Mission
Your Pocket-sized Cheerleader
Hidden positive messages tucked into every product aim to keep you in step with the things that matters most.
We're Earth Conscious
As part of our commitment to sustainability, 90% of our products are made with earth-friendly materials such as organic cotton and recycled nylon.
Purpose in Every Purchase
Our give-back programme puts purpose into every purchase. 10% of gross profits are donated to support causes that we all should care about.